MediaMarkt Turkey’s AI’M Hiring: Redefining Recruitment with VireUp
MediaMarkt Turkey is no stranger to excellence. Since stepping into the Turkish market, they’ve built a reputation for quality and innovation. With their AI’M Hiring project powered by VireUp, they transformed recruitment for entry and mid-level roles while keeping things fair, transparent, and precise. Using VireUp’s human-led AI technology, MediaMarkt also introduced a digital avatar that personally asks candidates their questions. The digital avatar made interviews more engaging and boosted the brand image. The total result was a smoother process that brought out the best in candidates.  ### A New Era in Recruitment Since rolling out AI’M Hiring, MediaMarkt Turkey has seen significant improvements. Here’s what stood out during the journey: * **Expanded Reach**: The project attracted a much wider pool of candidates, giving MediaMarkt access to top talent across diverse backgrounds. * **Faster Hiring**: Recruitment cycles were dramatically shortened, allowing the HR team to focus on strategic initiatives. * **Cost Efficiency**: Operational costs dropped significantly, proving that smart tech investments pay off.  * **Streamlined Screening**: Automated processes cut down the time spent on each candidate, freeing up recruiters to engage more meaningfully. * **Enhanced Candidate Experience**: A transparent and user-friendly process led to higher candidate satisfaction. * **Improved Manager Insights**: Data-driven evaluations boosted hiring manager confidence and decision-making.  ### Why Should You Care? Sure, speed and cost savings matter, but the bigger picture matters even more. MediaMarkt Turkey’s shift to AI’M Hiring shows something important: Technology can support humans without overshadowing them. They aren’t replacing people with tech; they’re empowering HR teams and giving every candidate an equal, respectful experience. Also, one cool thing about VireUp’s solution: It doesn’t force big, risky changes all at once. Companies can roll it out step-by-step, testing it gently until they're ready to go bigger.  ### Wrapping Things Up MediaMarkt Turkey’s experience with AI’M Hiring, developed alongside VireUp, isn't just another tech story. It’s proof that recruitment can (and should) evolve. By pairing digital interviewing with transparency and fairness, they’ve set a new benchmark that feels both innovative and genuinely human. Thinking about refreshing your hiring process? [Book your free demo with us today!](https://www.vireup.com/book-a-demo)
